At an indoor fair: All the fun – and serendipity – of the fair

At a mid or high-end art and antiques fair buyers can comfortably get round all the stands in a day and have time to browse, consider and discuss with expert dealers. Such events have a more relaxed and social vibe to them: dealers invite their clients along and hope to meet new buyers by attracting them onto their stands with eye-catching items and displays.

New clients often come onto a stand not knowing exactly what they are looking for and, spotting so…

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